We create compelling advertising campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Smossi is experienced in all the elements of through the line advertising campaigns: media planning and buying, creative and production. We are experts in the creation of high impact, strongly messaged advertising.
The team at Smossi are highly experienced in print advertising: How to create a campaign to meet your marketing objectives Understanding your audiences
Formulating the message and USPs of your project/service Experience in setting up artwork for each publication
Media planning and buying
Outdoor / OOH Advertising
For any Out Of Home advertising campaign to be truly successful it needs to grab the viewer’s attention, provide information, maintain interest, create desire and inspire action.
Logo and branding design work may be required due to corporate or commercial change. Organizations evolve. It’s natural that your existing logo and branding design may no longer communicate your purpose or proposition.
Branding design goes beyond the surface graphics. A corporate brand identity is the whole personality of a product, company or organization. Everything from the name, the identity, the colours and the tone of voice all form part of a brand identity development. How a brand behaves, its employees and its mythology are all assets with commercial value.
Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities.
We can help you define or redefine your company brand values, perception and personality. This may
include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. The conceptual birth of new brands as well as and the extension and articulation of brands into new markets and territories.
We can assess your existing business strategy and look at your positioning and performance. We will identify and evaluate strategic marketing options to boost your business.
Strategic creative marketing plans
Detailed planning for your creative marketing communications
Ongoing management of creative marketing projects
Social media marketing campaigns are a key opportunity to reach your customers. The way people communicate and seek information is evolving and so the way your brand can now reach out is fundamentally changing too.
Social Media Marketing Campaigns
We can create a social media marketing campaign strategy for you, which may include setting up corporate accounts with Facebook, Instagram, Twitter, LinkedIn, G+ or YouTube, for example, on your behalf. This helps you in gaining a new potential client base to which you can market your products and services with ideas like viral campaigns, forums and community groups.
Measuring the Buzz
We are focused on delivering successful social media marketing campaigns. Always ensuring that social media is measured and its effects monitored, whether that is measured in unique visitors or returners to our clients’ websites and SM profiles, views of their pictures or videos or downloads of a white paper, for example.
Smossi can work with you to define tactical and strategic messages for corporate awareness, PR or promotional social media marketing campaigns. Finding most popular social insight and providing more direct ‘advertising’ or DM type messages for your business’ online social media marketing.
Our Chatbot uses artificial intelligence to understand exactly what your customer is asking. At the heart of any perfect customer interaction is an intuitive conversation, a seamless purchasing experience and no wait times.
Any chatbots will promise the world but cannot deliver the most basic responses. There is nothing worse than knowing you are not giving your customer an answer which is readily available in your FAQs.
We know how to build your business online. Our web development team including UX designers, information architects and search experts work with our marketing and engagement team to get optimum performance from your web development budget.
Our web development services include:
– UX strategy and research
– Interface design, architecture and production services System integration and migration
– Digital and integrated campaign planning Measurement and optimization
We can create your digital photo or video production, company film or presentation. With our background in marketing, design and broadcasting we put the focus firmly on your brand.
– Video Production and Spot
– Motion Graphics and Animation
Experiential marketing campaigns increasingly ignite the creative spark from which both the digital and more traditional offline media take their cues.
We can help you to connect and interact with your audience face to face. Either in the flesh or online through webinars. Our events work includes optimising clients’ attendance at exhibitions or trade shows with integrated support campaigns. Devising and producing business development seminars and product marketing or education roadshows. We also provide associated multimedia, badging systems, data, travel services and storage.